Patents
Successful patent marketing.
The successful marketing of a patent follows our clearly structured process, which is described here in this guideline:
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Building prototypes
The first version of the product may be a simple hand sample, which is then developed in several optimization steps to a prototype that is functional and suitable for testing. In many cases, components are produced quickly using 3D printing.
Choose between patent, utility model or registered design
A patent protects a technical invention that currently does not exist in the state of the art. The invention is examined to determine this.
The utility model must also be new and inventive. There is only one registration without examination, procedures are not registered. The design is protected by the utility model after formal examination.
The utility model must also be new and inventive. There is only one registration without examination, procedures are not registered. The design is protected by the utility model after formal examination.
Fulfill user requirements
The new product needs to offer a significant advantage to the customer and also have the appropriate price/performance ratio. User tests should be carried out as soon as possible after registration.
Assessing the market correctly
This includes a critical competitive analysis and an estimate of the market volume. Which products compete directly with the invention and what does it cost the end consumer? Is the added value also remunerated?
Reaching serial production readiness before market launch
The product needs to be fully ready for production and function 100%. The appearance must be flawless.
Choose your own production or license
Is there sufficient capital and experience to start on your own? The cost of the market launch is usually more than 3 times as high as the development cost.
Overcoming barriers for potential licensees
We recommend professional support when negotiating a licensing agreement. Negotiating the license and convincing the licensee requires negotiation skills.
Providing capital for realization
We recommend that you examine promotional programs with the support of specialized consultants. The easiest way is, of course, own financing.
Making entrepreneurial decisions
License negotiations are characterized by a highly commercial approach. We recommend a combination of entry fees, minimum licenses and variable license fees.
